When you blow your knee out in a soccer game, you don’t want to go to a general doctor–you want to go to the orthopedic surgeon who specializes in knees. The guy that does nothing but knees; day in, day out, and has done it for 20 years. The guy that can point you to hundreds of successful surgeries–on knees.
The same is true in any business you might have, but _especially_ wedding photography.
A bride doesn’t want a photographer who “specializes” in parties, architecture, portraits, children, weddings, corporate, models, and animals. She wants a wedding pro. She wants the specialist who eats, breathes, and sleeps weddings.
What’s your branding look like?
Are you a specialist or a generalist?
Are you worried about turning work away? Statistics show that, by specializing, you will attract more business than you do by generalizing. Sure, you’ll scare the persnickety pet owner looking for that perfect portrait with her beloved beagle, but you’ll attract more than enough blushing brides to make up for the lost cash.
Do you want to eat at a restaurant that has fish, wings, and cheeseburgers; or when you’re in the mood for fish, do you go to a seafood restaurant? Feel me?
