Get Focused.

Thanks for your interest in f22. We're not currently taking any clients, but you can follow us on Twitter to be notified of openings and receive free marketing tips.

f22 is a branding company built to specifically serve photographers. In addition to weekly phone calls and overall marketing/business advice, our 3-month program includes 3 major components:

Assessment: we'll review your current position, marketing and position.

Position: we'll create a position to sell from, your "elevator speech," and language for use in all your communications going forward such as website, voicemail message, brochures, business cards, etc.

Logo: we'll design a logo (both the "mark" and logotype), including all versions of the logo requried (rgb/cmyk/grey/black & white/ etc.) You'll also receive a logo standards sheet, defining how to use (and how not to use) your new logo.

f22 will help you bring your brand and your business into focus.

Monthly Archives: March 2010

Ma Vie Studio, a Case Study

Saturday, March 20, 2010 Posted in Branding Thoughts

Ramiro Rodriguez was moving back to his home-town, in Texas, after living in Chicago for a number of years. He wanted to start a photography studio, Ma Vie, that focused primarily on seniors, but  also did some high-end destination weddings. We advised him that a brand is much stronger if its more focused. If he wanted...

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Excerpts from a Marketing Discussion on OSP

Saturday, March 20, 2010 Posted in Branding Thoughts

Full discussion is here: A few excerpts that focus on brand position: Steve Every marketing book or website I have ever read has always stated that your business, whatever it is, needs a USP i.e. The mechanic that comes to your workplace and drives the car to his garage fixes it and then drives it...

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