Get Focused.

Thanks for your interest in f22. We're not currently taking any clients, but you can follow us on Twitter to be notified of openings and receive free marketing tips.

f22 is a branding company built to specifically serve photographers. In addition to weekly phone calls and overall marketing/business advice, our 3-month program includes 3 major components:

Assessment: we'll review your current position, marketing and position.

Position: we'll create a position to sell from, your "elevator speech," and language for use in all your communications going forward such as website, voicemail message, brochures, business cards, etc.

Logo: we'll design a logo (both the "mark" and logotype), including all versions of the logo requried (rgb/cmyk/grey/black & white/ etc.) You'll also receive a logo standards sheet, defining how to use (and how not to use) your new logo.

f22 will help you bring your brand and your business into focus.

Monthly Archives: May 2010

Get out of the woods—hire a guide

Photographers are, nearly unilaterally, horrible business people. Most have grown organically without much thought or training. They are passionate about photography, and believe their passion equates to ability in all areas of business. They run illegally (“I don’t need a state sales-tax ID; I use my social security number.”). They do their own taxes (“I...

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