When you blow your knee out in a soccer game, you don’t want to go to a general doctor–you want to go to the orthopedic surgeon who specializes in knees. The guy that does nothing but knees; day in, day out, and has done it for 20 years. The guy that can point you to...
Tag Archives: branding
Marketing to High-End Brides
(from a post on OSP by Kevin Swan) Before I get flamed, all of this is just my opinion and it’s based on my experience. Your milage may vary. You need to define “high-end.” Do you mean $50,000 weddings or $500,000 weddings or $5,000,000 weddings? Who is your target market, because you need to shape...