Photographers are, nearly unilaterally, horrible business people. Most have grown organically without much thought or training. They are passionate about photography, and believe their passion equates to ability in all areas of business. They run illegally (“I don’t need a state sales-tax ID; I use my social security number.”). They do their own taxes (“I...
Tag Archives: marketing
Ma Vie Studio, a Case Study
Ramiro Rodriguez was moving back to his home-town, in Texas, after living in Chicago for a number of years. He wanted to start a photography studio, Ma Vie, that focused primarily on seniors, but also did some high-end destination weddings. We advised him that a brand is much stronger if its more focused. If he wanted...
Fish Burgers
When you blow your knee out in a soccer game, you don’t want to go to a general doctor–you want to go to the orthopedic surgeon who specializes in knees. The guy that does nothing but knees; day in, day out, and has done it for 20 years. The guy that can point you to...
Marketing to High-End Brides
(from a post on OSP by Kevin Swan) Before I get flamed, all of this is just my opinion and it’s based on my experience. Your milage may vary. You need to define “high-end.” Do you mean $50,000 weddings or $500,000 weddings or $5,000,000 weddings? Who is your target market, because you need to shape...